google analytics

It’s not a secret any longer. If you seriously run a website and care about regular updates and text edits, then it’s worth to have a look at the traffic users generate. Google provides a free tool called Google Analytics.

What information does Analytics give you? Actually it can be overwhelming. In this article I will write about 3 features, frankly the ones I use most.

But first of all, you need a Google account and a tracking code installed on your website. As soon as this is done, you can go ahead and analyze your site traffic. Well, it doesn’t make real sense to analyze the first day of traffic recording. It gets more interesting the longer you monitor your website.

Feature 1: Audience – Demographics – Location

I’m always curious about where my visitors come from. It mainly depends on the servers location and the selected language. One important thing to note is that you don’t fool yourself with your own visits. To avoid this you can install a plug-in that disables the Google Analytics script in your browser.

Feature 2: Traffic Sources – Sources – All Traffic

To know the location of your visitors is one thing. If you do some search optimization and social media marketing, it’s good to know how effective and successful you efforts are. If you mainly get direct visits, I mean users typing in your URL, then it’s time to get some internet marketing consulting.

Feature 3: Traffic Sources – Search Engine Optimization – Queries

That’s my real passion. Here you will see the keywords being used to land on your site. The main goal is that users come with relevant keywords to your website. In other words, if you are an online travel agency specialized in Cambodia, you want users interested in Cambodia arriving and staying on your site. For this feature your Google Analytics account needs to be connected with your Webmaster Tools account.

visible-website

There are thousands of websites that lead a shadowy existence like a wallflower that is not recognised by anbody. You have spent thousands of Francs or Euros for your new website. It all looks great, but basically it’s just cosmetics. Yes, maybe the text and the pictures are great. But where are the small devils hidiung who destroy all the efforts you made?

Speed it up
You wouldn’t believe it, despite of the megabit bandwidths of the internet, the load time of many websites are absolutely slow. That means that you need to keep the images and graphics as small as possible. If an image smaller than 20 kilobytes can not be inserted, then it’s worthwhile to provide a preview.

Also a giant HTML and CSS overhead can spoil the visitors joy of surfing. Slow websites have very little chance in the network.

Name It
For images, graphics and hyperlinks, it is a great help for the search engines and users if you name them. With the ALT and TITLE tag you have the opportunity to do so. You also help  visually impaired people who surf the internet by using a voice generator.

A page title and page description can do miracles for the search engine optimization. The search robots that browse the Internet can recognize and index your pages faster. And do not forget the copytext. Even a great text is nothing without the hot keywords or relevant terms people are using. A bit of trickery is allowed. But do not overdo it. Keyword stuffing was used in the 90s and is nowadays an absolute downgrader in terms of search engine ranking.

Analysis
And how do I know if my website is clearly visible? Well, there are various online tools, such as Google Analytics, which tell you. You get a detailed analysis, which serves as a base for a website optimization. Even if your site is in the green zone, there’s always room for improvement.